Ever been frustrated with hair products that promise to leave your hair soft but end up leaving it a damaged mess? What about chemical-infused hair products that promise growth? Ever wish you could find one product that does both of these things (because none of them seem to offer both)? Want natural products so fresh that you have to refrigerate them?
Muhga Eltigani (Meem) decided it was about time that the world could get their hands on such products. She started off her career with a small YouTube channel called PictureMeNatural. The channel focuses on hair and how to treat it with natural products. She began a challenge in 2013 where she stopped using shampoo and conditioner all together. She began using all-natural, man-made products only on her hair. Originally, it was a 6-month challenge just for herself. Her cousin and roommate convinced her to share her journey on YouTube. 6-months ended up turning into 3 years.
With support from her subscribers, she began selling the all-natural products she had created. The business is called NaturAll Club. The main ingredient in the products is…AVOCADO! Avocado is a product that is well loved by millennials-from face masks, to guac, to toast, everyone has some sort of love for it. Meem discovered that it is a great product for promoting hair growth. Her business offers an easy subscription model for customers to get a fresh supply of products every month.
Her website is www.naturallclub.com
Super cool idea. This especially appeals to millennials, as there is a huge going-natural phenomenon taking place among that age group. It’s interesting that she didn’t start with the intention of creating a company, but she found that there was a high demand for the value she was offering.