Most likely if you were to ask just about anyone under the age of 21 if they’ve heard of Glossier, they would say yes. From popular makeup products to clothing and a variety of other products, this beauty company is much more than just lip-gloss and mascara. Glossier, which is most well-known for its classic lip balms has made its way into millions of makeup bags around the world. Created in 2014, the company started out as a beauty website that was founded to share genuine information with people from all over. Glossier has built its foundation on the slogan, “Skin first, beauty second.” They have devoted their company to being beyond makeup, because they believe that healthy skin promotes natural beauty rather than makeup that is used to try and cover that natural beauty.
Since its launch in 2014, Glossier has amassed over 1.8 billion dollars. Its co-founder Emily Weiss spoke in ELLE magazine about all of the iterations of Glossier and how its adapted and changed through the years. Starting in 2014, Emily raised 2 million dollars in funds to kick start her business, and in its beginning years it prided itself in being direct-to-consumer. But in 2022, customers and fans of the company were begging in just about every way for the company to be sold in another popular retailer, Sephora. And within one year of this merge, Glossier had grown 100 million dollars in sales in Sephora locations alone.
Continuing in the interview, Weiss expands on how important the company’s image beyond makeup has brought devout customers to the brand, she references how, “We want to create a brand whose sweatshirt you want to wear,’ and here we are, lots of sweatshirts sold.” Emily’s Quote truly represents Glossier in its whole, how a company so revolutionary for its time is truly unlike any other beauty brand on the market, and how Glossier’s innovative and unique ways have created the wonderful community that surrounds the company.
This is amazing! I think it is so cool how Emily Weiss started by raising 2 million dollars in funds to help kick start her business. She was willing to adapt and change her business model as that is what people demanded. She truly created a brand that holds to its values, and delivers what people want.
I love this! Glossier is honestly my favorite makeup brand, I love the way their makeup products melt and blend into the skin and their skincare is so effective. Their brand has such a unique and memorable aesthetic. Glossier brings differentiation in their approach to natural beauty and quality products.
your post about Glossier is interesting because it shows how the brand grew from a beauty website in 2014 to a $1.8 billion company. Their focus on skin care and natural beauty helped them build a loyal following. Expanding to Sephora boosted their sales even more, making Glossier stand out in the beauty world.
I remember hearing about Glossier when I was around 14 and I wished that I could go in store and try out their products. I never knew why but your post explains it well and I appreciate how informative this was to read. Awesome post!