Cameras have been around for years and years and many different types and models have been developed over the years, but there is one that truly changed the way we can captures moments of our lives. This of course is the ‘Go Pro.” Go Pro was founded by a man named Nick Woodman, who being an ameteur photographer, just wanted to film himself doing awesome things. this is when he had the genius idea to strap a camera onto his wrist while surfing to capture his experience. From here he realized that this is something he could market and began working with different prototypes until he arrived at the now famous and highly acclaimed “GoPro” camera. In a time where everyone wants to film or document anything or everything that they do. Whether it be a simple vacation or scuba diving in the Bahamas, people want the world to see what they experienced. Woodman gave the people exactly what they wanted and developed an affordable camera that was both waterproof and could shoot in high definition. This brand has brought so much to the world of photography and offered a wide variety of people a way to film activities that just were not able to be filmed before. Woodman saw an opportunity and took it, bringing the world a chance for everyday people to experience the world through a whole new lense.
Great post, Caleb. I’ve been a fan of GoPro since their rise in popularity a few years ago. They have some truly awesome products that are both useful and intuitive to use. I think the company does a really good job when it comes to providing a smooth user experience.
I think its very cool how Nick took something that he was passionate about (filming himself doing awesome things) and made it into a business venture. This was something that everyone could relate to and by making a good product he changed how we see ourselves and others doing awesome things.
The GoPro youtube videos are incredible!! They are a professional device being used mostly by amateurs, which I believe has a large positive impact on their abilities when it comes to photography and video. After reading this article, I think I just may get a GoPro for Christmas!!
I have to say I love my GoPro camera. I used it all the time on my trip to Colorado this summer with my girlfriend. The best was using it to film us riding ATVs through the Rockies. It is so useful for capturing video. The fact that GoPro partners with Red Bull all the time just helps to market each other’s companies.