There is a lack of women in engineering. Currently, only 14% of engineers are women and this is often attributed to the lack of confidence that women have in their abilities. Debbie Sterling noticed this problem and started a toy company that gets young girls excited about engineering.
Debbie Sterling graduated from Stanford in 2005 with an engineering degree and was bothered by the lack of women in her field. She began to develop a toy that would “disturb the pink aisle” and get girls excited about engineering at a young age. This is how Goldieblox was born.
Goldieblox is a unique toy that features a smart young girl named Goldie, who is dressed in overalls and ready to build! Goldie walks the girls through different toys that the girls build themselves. Goldieblox was originally crowdfunded through Kickstarter, and was fully funded in four days, exceeding its goal of $150,000 by $135,000. The toys began to fly off of the shelves, partly due to their creative, innovative, and viral commercials. Goldiblox is currently sold in Target and Toys R Us and was named the Toy of the Year by the Toy Industry Association for 2014.
Goldiblox is an example of a great toy that isn’t afraid to test the status quo. Debbie Sterling is willing to test the norms of society and is able to influence young girls to get excited about engineering. Her story is truly inspiring.
This is such a cute idea!! I love how she saw the lack of woman engineers and solved a way to fix it in such a unique way. The idea of the toy all the way down to the design was well thought out and super great! Shout out to Debbie Sterling for being awesome.
I love Goldie Blox!! I remember what a big stir their first commercial made, and I really appreciate the traditional “you can be anything you want to be” being applied to little girls now as well as boys. They support a good social impact and gain a lot of business just based on that alone!