Good Good is a group of 6 golfers who are changing the norm around golf. They make videos on YouTube and they create unique content that is very different from normal golf, they make it seem fun and something that anyone can play. The group started as several separate channels and then they decided to merge into one and make content that is on the next level. Garrett Clark was the main creator of the channel, he had his own popular channel, GM Golf. Garrett dropped out of college to pursue his dreams of creating YouTube videos. Good Good has over 1 million subscribers on YouTube. The group has a crew of professional videographers and video editors that make the videos high quality and engaging. Once the group took off in popularity, they started to make merchandise. They have their own golf shorts, shirts, hats, headcovers, and almost any other product you would need. The Good Good apparel drops every couple of months and they always have new trendy designs and products. Their latest venture has been sponsoring professional golfers who are on the Kornferry Tour. They pay their athletes to wear their apparel and to represent their brand. Good Good has changed the pretentious stigma around golf and I believe they have grown the game.