Lets take a little trip over to the UK to talk about Grace Beverly. She is a __ London native who wants to find a new way to pursue fitness. Unlike fitness influencers, she isn’t posting workout routines or tips on how to lose weight or build muscle, instead she’s looking to change fitness through the tools that you use. Beverly runs 3 companies, which includes B_ND – which sells gym equipment, Shreddy – a fitness app, and Tala – an ethical athletic wear brand. All of these companies have a few things in common, a strong tie to ethical business practices, and a love for workouts. In addition to having a clear focus for her brands, Beverly has started all her businesses on her own capitol using her large social media following on YouTube and Instagram. Tala was founded as an ethical and affordable brand for fitness lovers who don’t have the budget for most ethical clothing brands, which opens Tala up for picking up customers from a pretty large market, especially when you consider all of the “broke college students” who don’t want to sacrifice their morals to look cute at the gym. As with many companies that are thriving right now, Grace’s companies largely are based in online marketing/sales and online services. In addition to having a company that didn’t have brick and mortar storefronts that had to close down at some point during the past 2 years is a huge asset to her brand and her business practices. Additionally the greater need for online workout material was made glaringly apparent when gyms closed down. In the end, both a strong holding to ethical along with a desire to make ethical brands attainable is hugely admirable in Grace Beverly and her brands.