Tesse Vetter is a mother of three and when her boys were younger, she didn’t want to feed them anything with artificial preservatives in it. For most foods it wasn’t too hard to find a substitute for the popular items, but Tesse couldn’t find any salad dressing that was all natural. She decided to make her own, and people loved it so much that Greg, her oldest son, had the idea to commercialize it. He thought that many other people would have the same problem his mom did and his mom’s dressing was good, so he decided to sell to whole foods. He started out by selling 60 cases of the dressing to whole foods and it did so well that now they are selling millions of dollars worth of salad dressing every year. I found Greg interesting because he was still very entrepreneurial even though the initial idea wasn’t his. I know a lot of entrepreneurs struggle with finding an idea that could change society or solve a big problem, but Greg is proof that as long as the people you get the idea from get some of the credit, it is perfectly acceptable to use other people’s ideas and change or mold them into something marketable and be creative with ways to bring a product to market.
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I think there are a few different kinds of entrepreneurs, the ones who are really good at identifying a problem and coming up with a solution, but aren’t always the best at fitting the rest of the pieces together and making the idea successful and profitable. You don’t have to have a host of ideas to be an entrepreneur, this is a great example of that.
It’s so hard to find healthy salad dressing these days! I think it was smart to start at Whole Foods, since they only sell organic food. Salad dressing also strikes me as a competitive market, so good for them for being able to compete and come out on top! You’re also completely right – entrepreneurship is not all about coming up with an original idea. The perfection and execution of an idea is also a big part of entrepreneurship.
This is very interesting. It seems such an obvious market today, where many people are looking for healthier options. Greg saw an opportunity and is now successful. Many entrepreneurs think their ideas have to extremely innovative but this situation shows that when taking a basic idea and improving it, that can be even more successful!
How interesting where inspiration for an entrepreneur can come from. Greg Vetter is the perfect example of someone who takes another idea and translates into his own venture that he is passionate while still remaining true to the original intent. He found a way to differentiate himself from other companies with his product as well as the story behind it.
In my opinion, I think it is a very innovative idea. I agree, i do not think he was copying anyone’s idea at all. Like we talked about in class, ideas are even better when they are shared with others; new ideas can come about it. Really interesting idea and i enjoyed the read.