Picture a beautiful, clear, sunny, summer day at Merrymeeting Lake in New Hampshire. You are relaxing on a rock and soaking up the sun by a dock and can see the lush green trees in the distance on the other side of the lake. There is a slight breeze that make the tree leaves quiver. The birds are cheerfully chirping. What could be better? Well, Gus Schoenbucher knew how to perfect the scene. As you are enjoying yourself by the dock, you realize that you are hungry. Thankfully, Gus pulls up in his boat with a variety of food products to sell. Your day is topped with a hot dog and ice cream from Gus’s Eats & Treats.

Gus Schoenbucher is a fourteen-year-old boy from a small town in New Hampshire. His brilliant idea of an ice cream truck in boat form, came from his dad bringing back memories from his childhood when he used to sell ice cream on the lake where he grew up. The business has even deeper ties than that: the same boat is used to deliver the ice cream. The initial product of his business was selling ice cream, but as time continued, someone complained that he did not have a license. The complaint did not stop Gus, he was determined to continue his business, so he obtained his license, became official, and expanded his business to hot dogs, soda, and chips. The expansion created Gus’s Eats & Treats.

As the popularity of Gus’s Eats & Treats evolved, social media helped spread the word of the business to the point where Gus’s Eats & Treats received the notice from Krispy Kreme doughnuts. In addition to the other products Gus serves, the business now sells Krispy Kreme doughnuts. Gus’s Eats & Treats had the opportunity to attend The Alton Winter Carnival and serve hot chocolate and doughnuts and experience the festivities of the carnival.