The Oxford definition of an entrepreneur is “a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.” When you think of an entrepreneur a few things come to mind: businesses, start-ups, big companies, but many times a select category of entrepreneurs is looked over. The category that I am referring to is YouTube, specifically Logan Paul. Logan has been on the platform since October of 2013 and started on a slow and rocky journey. His account featured funny videos with his friends usually pranking other people and just posting whatever he felt like. Over time, however, his account began to grow, his business and name became more and more popular and he started to gain revenue. Over six billion views and 23.2 million subscribers later he has become one of the biggest names in the YouTube industry.
Logan has started his brand “Maverick Enterprise” as his clothing line symbolizing strength and passion. His goal now is to turn it into a full-on fashion brand. This is not his only source of income though, as he has started his own podcast “Impaulsive” featuring many famous guests. He also has taken up boxing and has fought some big names, such as KSI (twice) and Floyd Mayweather. Logan’s persistence and dedication have taken him so far. He hasn’t stopped yet though, and the future is bright for the young man. He should be a reminder to all of us that even though the trials and pains we face, we just need to hang in there.
Logan Paul has used his YouTube influence to enable him to sell his merchandise to a completely different audience, that usually would never consider buying it. Really interesting person and take on Logan Paul !
I am super inspired by his drive! It is so crazy how he started out so young then created a huge name and business for himself. The fact that he made a clothing line that had a meaning behind it is also very interesting and inspiring. Great Post!
I’ve heard of Logan Paul, but never actually looked into his story! It is awesome to see that he was able to grow out of a small YouTube account. His story is proof that a carrier can pivot and take many different directions. Also, it’s awesome to see him using his brand to support a bigger cause! Strength and passion are for sure key characteristics of his life story.
This is a really interesting article. I wouldn’t have thought of Logan Paul as a entrepreneur, but after reading this article and thinking further about it, this makes a lot of sense. I like how you brought in his youtubing career and his boxing career. Just because someone doesn’t really do work doesn’t mean they aren’t an entrepreneur, and this changed my outlook on this.