With the lack of purpose in everyday employment and new employees searching for purpose over pay, it is important for companies to differentiate themselves through their purpose. “beYOUtiful” is a company begun by ten-year-old Hannah Grace that makes high quality handmade beauty products using all-natural ingredients.
Hannah, with the help and encouragement of her father, began creating and selling bath bombs. Hannah was born with Type 1 Diabetes which has made her life more complicated. That complication drove Hannah to begin donating 20% of her online sales to Diabetes research. “beYOUtiful” is a company that is giving buyers a greater reason to purchase. Hannah has differentiated her products through her unique approach to craftsmanship, profits, and purpose.
Hannah has already donated $5,000 and as of 2016, her products are sold in 8 retail outlets in 2 states. She has created a business with a purpose and is sure to continue a pattern of entrepreneurship and innovation.
This is such a neat story. I love seeing young girls empower others by just being themselves and seeing what people need. I love that she donates some of her proceeds to research. It would be interesting to see if she still does business and if it has grown at all since 2016.
It is so cool to hear about how young people like Hannah are already making an impact in the world. It is inspiring to hear someone creating a product and giving the proceeds to something she is passionate about. This encourages me to remember that even if I am not passionate about the product, i can still be passionate about what the money is going towards or how it is making the world a better place.