Young entrepreneurs are booming in our world today. One of which being a 12 year old girl, Hannah Grace. Hannah is the founder of BeYOUtiful, a hand made health and beauty line that supports Juvenile Diabetes Research. Her story is listed on her website and in many other places, she was challenged by her father to make the products that she loves to buy in stores, bath bombs. At first, the idea came because Hannah loved to do crafts, but then she realized she could combine her love for crafts with her love for beauty supplies. Hannah makes creative and adorable bath bombs and a more reasonable price, while building awareness and support for JDR.

At age 11, she was diagnosed with type 1 Diabetes and celiacs disease, among all the medical stress, she claims that her venture became an outlet, and then the driving force. She is exemplary in not only her age but he vision and ability to see the need, cheaper, nicer, and more natural bath bombs. I find her business interesting because aside from bath bombs, she only sells shirts to promote diabetes awareness. This is such a niche market because it appeals to such a small percentage of people, however, the interested population is in fact growing.

Hannah demonstrates great entrepreneurial skills and traits through her relentless drive and perseverance. Although she is too young to handle some of the legal work, she hand makes every single product. Personally, she shows great innovation by allowing her profits to benefit a good cause. Society has taken a shift to the likening of small businesses, and especially those with a good story and purpose. In some ways, people may say she’s “playing an angle” but I think it’s just natural for her to market based on her purpose. She shows that she is driven by a purpose and that it is unwavering, which in itself is inspiring. I appreciate her extroversion that she shows through her vlogs and video casts, which only draws more people in. Consumers want to feel a connection to their product owners.

Additionally, as a child she allows people to feel comfortable with the genuine nature of her products and they build an emotional connection to support her cause. And aside from that, in having a good product, people connect more and spread her name/business.

Hannah Grace is an adorable young entrepreneur, striving to make a difference in the lives of many.