Andy Katz-Mayfield (left) and Jeff Raider (right) may seem like a couple of jokers. Since meeting in college, these two have come to solve a problem they both struggled with. Shaving. They saw shaving as being inconvenient enough, even without the constant trips to the store to buy complicated razors and overpriced shaving cream. They also found that having smooth, clean cheeks seemed to have become a luxury broke college students simply couldn’t afford. There had to be a better way; there is a better way, Harry’s way.
These college kids got to work and started Harry’s Razors with a vision of providing inexpensive, quality shaving tools that any guy would love. Harry’s has sticks to this vision with each of their products, not investing in the frills and excess, but focusing on simplicity and dependability. These values are seen integrated in each level of the business, principles of simplicity in design, quality manufacturing, and above all else customer satisfaction.
Today, Harry’s has effectively penetrated a largely monopolized industry. Andy and Jeff have invested almost everything in growth and expansion, purchasing a nearly century-old German blade manufacturing facility as well as partnering with Target. Their placement in Target has been characterized by owner Katz-Mayfield as “it’s like 4 feet of an Apple store”.
These acquisitions are only the beginning to this ever expanding company. Principal analysts at e-commerce research firm Slice Intelligence, Ken Casser, estimates Harry’s projects booking 200 million in revenue by the end of 2018. This is a classic example of a small idea being taken to a grand scale.
If you’d like to learn more, check out their company website: www.harrys.com/en/us/our-story
This is an excellent business idea and product. A large amount of people are looking for inexpensive, quality, simple products that get the job done. This is happening in many different industries, and Harry’s is an example of one that has really taken off. Andy and Jeff felt a pain and decided to make a business out of it, which has become very successful.
I have additional nuances that support this. With your permission…?