Hart Main is 13 years old and he came up with idea of manly scented candles. He came up with this idea after he teased his sister about the girly scented ones that she was selling for a school fundraiser. He realized that there was something missing in the candle game as candles mostly appeal to woman and not many men buy candles. Hart landed on ManCan for the name of his manly candle business. Some of the scents of these candles include, campfire, fresh cut grass, sawdust and these were made using soup cans. Hart is also charitable as he donates some of his profits to kitchens in Ohio, Pennsylvania, West Virginia and Michigan.
Hart’s idea was very interesting as it started out just him making fun of his sister for having candles but he realized that men do not like candles because it seemed like a feminine product. He used his entrepreneurial spirit to find an opening in an industry that was destined for innovation and capitalized on it. This inspires me to look at other feminine products and see if turning it into a male product would work. They would perform the same function but one would be more marketable to the male population.
I like the idea of being fair to male consumers by taking a “feminine” product and directing it towards men. However, part of the problem is that certain products today are seen as feminine or masculine, so maybe creating a company that aims to destigmatize the market would be a creative idea. Good post!
Hart Main’s idea for ManCans was one of pure genius. He saw a hole in the market that had been present for centuries and filled it while he was still quite young. This is impressive not only because of Mr. Main’s age, but also because he saw a hole in the candle market than no one else saw and filled it before any of his competitors even knew the hole was there
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