Almost everyone has heard of food delivery services such as Doordash, Grub Hub, or Uber Eats.  These services pick up the food you love from restaurants in the area and hand deliver them to your door.  But what if there was a service that delivered all the ingredients you need to make meals for the next two weeks, saving you the inconvenient trip to the grocery store?  This is what Dominik Richter created with the service HelloFresh.

HelloFresh began in a basement in Germany where Dominik Richter,  Thomas Griesel, and Jessica Nilsson hand packed each meal kit.  However, shortly after the trio launched their pre-packaged meal kits, other competitors came out with similar ideas and the race to seize the top position began.  In fact, “Over the next six years, venture capitalists dumped more than $1 billion into funding over 100 competing startups that offered some variation of the following: For between $60 and $180 a week, consumers could receive at their doorstep a deconstructed meal in a cardboard box–pre­measured groceries, step-by-step recipe instructions, and the almost-realized fantasy of a home-cooked meal” (https://en.wikipedia.org/wiki/HelloFresh).  In the past year, HelloFresh has been able to separate from its competitors and claim the number 1 spot as meal delivery service by finding the target customer, busy families, improving the quality of the recipes, and expanding the range of the offerings to cater to even more customer segments.

HelloFresh is a good example of entrepreneurship because Richter found a niche to work in through a struggle he had of his own: being too lazy to go through all the work of buying, measuring, and cooking every aspect of the meal.  His problem is common to many other busy individuals and families, and, thus HelloFresh has been a great resource to many people.