A Simple Need

It has become more than just an option for companies to utilize the internet in marketing. Online advertising, PR, and communications have become necessary elements of any firm that desires to survive an onslaught of creative competitors.

But not every company has the time or expertise to make its online presence known. That’s where Yodle comes in.

The Power of Pivot

Ben Rubenstein and John Berkowitz began to try expanding their their company named NetPal when they graduated from the University of Pennsylvania in 2005. The idea had been born as a simple online marketing business, but, much to their dismay, what had seemed like a great idea was not going so well. They were not getting enough clients.

Everything changed when NetPal was hired by a local dentist. Rubenstein and Berkowitz saw that they needed to target specific types of businesses: professionals like doctors and lawyers, and, more specifically, local businesses. It was this pivot that brought their company the initial success it needed to expand into what it is today.

A Complete Solution

The Yodel name was born in 2007, giving off the idea that online marketing will allow a company’s voice to be echoed and heard far and wide. Yodel specializes in business website creation, search engine optimization, social media strategy and maintenance, email marketing, and other internet services, providing a wide variety of online help to small companies that don’t want to bother with the details of internet marketing.

The Takeaway

Pivot. Rubenstein and Berkowitz kept their eyes open as they worked through the initial stages of their company. They were not afraid to adapt in order to succeed. This is a vital trait for successful entrepreneurs.