Throughout Johnnie Leroy Compton III’s life, he has aspired to create a brewery that makes and sells only sour beers. Compton began this dream after first encountering a sour beer in Philadelphia and from there, began to dissect the flavors of this sour beer he had tasted. From there, he began brewing beers in his manor in Liverpool, Pennsylvania. Johnnie Compton then went to beer festivals throughout the east coast with his home brewed beers and was constantly complimented and told to start a real brewery. Compton took this advice to heart and many years later began Highway Manor Brewing Company. In 2013, Johnnie Compton first began turning his dream into a real company. Five years later, Highway Manor Brewing Company is now situated in Camp Hill, Pennsylvania. The line of sour beers can be found in various taprooms around the east coast from Florida to Vermont.
Johnnie Leroy Compton III is constantly expanding and improving on his current line. By doing this, Compton has allowed his product to be enjoyed by all, even if the customer does not like typical sour beers. Compton introduces seasonal beers and creates unique flavor combinations, making his product different from almost all other breweries. In addition to having a broad line of sour beers, Highway Manor Brewing Company is the only brewery that only sells sour beers, creating another point of differentiation. By selling only sour beers, Compton generates finely crafted sour beers that only come from someone who truly know how sour beers work and allows Compton to produce a broad line of sour beers. Currently, Highway Manor Brewing Company is working on a taproom in which Compton’s unique style, in both beers and design, will be showcased. Johnnie Leroy Compton III through Highway Manor Brewing Company shows how innovation in a startup can come at any point. In the beginning of Compton’s brewing days, he was purely a home brewer. Then, Compton took on the strategy of distributing through the east coast, with no taproom. Currently though, Highway Manor has taken on a new look through it’s upcoming tasting room. To learn more about Compton’s process and Highway Manor Brewing Compton, click here.
The craft beer market these days has taken off and these micro-breweries are popping up all over city landscapes. Johnnie has taken this trend and specialized in a specific area of just sour beer. Focusing on being good in this one area and not trying to overextend and rather just be really good at what he is passionate about…sour beer.
It is great that he was able to take advantage of such a niche market and find creative ways to work with that one specific product.