It all began with the purchase of a Fiddle Leaf Fig plant named Frank. Then, Hilton Carter slowly incorporated more and more plants into the design of his house until a total of 200 plants were living all around his house. Carter used his passion for plants and interior design in homes to establish himself as an entrepreneur. During quarantine, Carter gained a following through Instagram from his design and plant care tips. As he grew with popularity, he was able to do a collaboration with Target for plants and home décor and has also published three books, with the titles “Wild at Home: How to Style and Care for Beautiful Plants,” “Wild Interiors: Beautiful Plants in Beautiful Spaces,” and “Wild Creations.”

Carter demonstrates how to turn a passion into a successful business opportunity. The houseplant niche exploded during quarantine, and Carter joined in on the trend at the right time and became a well known “Plant Enthusiast.” With an experienced background in design and houseplants, Carter used his innovation skills to write books and help others excel in styling their own homes. I am inspired by how Carter took what he was passionate about and turned it into a way to reach others and make money.