Socks. When I think of socks, many images come to mind: high socks, low socks, quality socks, cheap socks, thick socks, thin socks, plain socks, and fun socks. Having a pair of fun socks can sometimes just brighten up the day. Many people have their fun socks, but do you have any socks as unique as Hoop Swagg? Young entrepreneur, Brennan Agranoff, created a business that makes socks with incredibly unique designs.
During his junior year in high school, Brennan started searching for socks but not the plain athletic socks. He wanted something with a unique design but still an athletic sock. When he could not find what he was looking for in the market, he decided to create the socks himself. After long hard
research, Brennan taught himself the process of code and graphic design and slowly started forming his business. With the help of his dad as his investor, the young entrepreneur opened shop in his garage where he could print the designs on the socks. His ideas for his designs can come from anywhere— some are random while others are pictures from around him, like the goats which are one of the most popular designs that he sells. His business, Hoop Swagg, originally started just as a sock business but then it expanded into the arm sleeves, face coverings, shoe lacings, and apparel. And surprising fact is that he is colorblind and can still create designs that are completely amazing. After five years in the sock business, Hoop Swagg generates over one million dollars annually.
Brennan enjoys his business even though he has a busy life with school, chores, and soccer. He also donates to 
charitable causes and has a page on his website where you can participate in fundraising. Brennan was able to find solution to dull athletic socks and created a business where he can have fun and make money.
You can find his website here.
What a fun idea! This creative student saw something as a problem that not everyone would identify and was able to create such a unique product. Thanks for the article.
This is a really cool idea taking something that Brennan likes and turning his passion into a business that serves a demand for a lot of people. A lot of potential to continue grow his business and even pivot if he sees other opportunities.
I think it’s so significant that you mentioned Brennan’s long and hard research. This is admirable, because Brennan started virtually at zero and slowly built up his skills and his business. Not being afraid and being disciplined to learn new skills for the sake of innovation will show results.
Cool idea! I find it inspiring that he was able to use something he really desired and loved and was able to create a successful business from it.
This is an inspiring story! As someone who cares about what they have on their feet in terms of shoes or socks, I would have loved this idea, especially in middle or high school. There are socks with colorful patterns, such as Nike Elite socks, but the designs from Hoop Swagg are very individualized and unique.
This is such an interesting business. I think it is a great example of creating something totally new and different. Athletic socks for some reason tend to be only a few plain colors like black, white, and grey. Having the option to express oneself while still wearing high quality athletic socks is awesome! Nice job!
What a cool and innovative idea! I respect that he’s using his earnings to donate to other causes, and that he values making fun, quality socks to wear. It really allows for more self-expression for people, and frankly, its just fun! Love this idea.
This is a really interesting idea! During swim season when I swam for my club team we always had a hard time picking a funky cool pattern for our away meets as a fun tradition and I know for a fact if we knew about this business we would have used them all the time rather than search for hours for fun socks.