Ever wondered if theirs someone out there whos just perfect for you? That just gets you for you? That’s what was on the mind of the man who gave us one of the most revolutionary dating apps of our time. Sean Rad, the creator of Tinder was asking himself those very same questions and more when he launched this app all the way back in 2012. He says the idea came to him when thinking about people want to communicate and how they want to introduce themselves to other people for the first time. He says “no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them.” While he designed Tinder so that people could find their potential partner, he also saw it as a way to alleviate the stress of meeting new people. It took less than a year for Tinder to become of the top 25 most used social networking apps online.
Initially, it was not a swipe left or swipe right match making system but started off as the user had to choose betweene clicking a green heart or a red X based on the photo. Shortly after their transition from clicks to swipes in October 2014, they starting getting more than a billion swipes per day and match making shot up to almost 12 million matches per day as well. Tinder was also allegedly the first “swipe app”, an idea that came from one of their co-founders Jonathan Badeen when he began to wipe off a foggy mirror in his bathroom. Something so completely and utterly random, yet it changed how we use apps to this day.
They also rebranded and added several features as years went on such as adding the “rewinding” function, that allowed users to go back and correct if they accidently swipe left or right. Again shortly afterward they introduced the “Super Like” feature, allows non-paying users to Super Like one profile every 24 hours for free. Tinder has quite literally changed the dating game and how we go about meeting and interacting with new people, even if we are not looking for a significant other.
It is truly crazy to think that the idea of getting a date has changed so much thanks to Tinder. Before Tinder was popularized, people thought that online dating was a joke and only for people who were really desperate, but all of that has changed in the past few years. Great job!
It is truly amazing how far we’ve come in the online dating world. Just a swipe away and you’re connected with someone you’ve never met before. Before tinder there were a lot of sketchy dating sites that really didn’t do the job.