Stephanie Vermaas is the CEO and founder of TIALS, This Is A Love Song, an active wear and intimates brand. She went through breast cancer at the age of 23, and this opened her eyes to breast cancer awareness especially for young women. Her primary customers are millennial women so, Vermaas wanted to bring awareness to breast cancer through education, prevention and detection through TIALS top selling item- sports bras.
Last year TAILS created the TIALSPINK campaign, in collaboration with the American Breast Cancer Association. Every sale of a pink sports bra went to support the organization. This campaign became so popular that Vermaas decided to leave this sports bra available for purchase all year round. Enabling greater proceeds to go towards breast cancer victims.
My grandmother had breast cancer, thus the cause is near and dear to my heart. I wish I had known about this business before this. It’s a great idea and a really unique way of raising awareness for such a worthy cause. I love how Vermaas actually created a business and used that to educate people and raise funds. What a great idea!
This is a great idea because so many people can relate to this and want to help out the cause. It is great that money goes to help those in need because it gives more incentive to purchase and in turn helps her raise more money for breast cancer, and for herself. I also love how she will use this to educate and spread awareness because this is certainly a real problem and many people can be helped through the purchase of these bras.
This socially-driven business practice is very useful for the company and helps others in the process. Many people have been affected by breast cancer. In turn, many are willing to donate or buy products whose proceeds go to a greater cause. It is also refreshing to see that people in the business world are concerned with more than the bottom line.
Breast cancer is such a common and terrifying threat to the world. Seeing a woman who has experienced it first hand and deciding to make an impact by fighting it is very admirable. Stephanie’s contribution to breast cancer awareness through education and prevention is inspiring to see that herself and many others are fighting for a brighter future.