Hubble is a brand of contacts that you buy online and ship to your door. The company was founded by Ben Cogan and Jesse Horwitz in 2016. The pair (26 and 28 respectively) saw a need in the contact industry because the product is so expensive. Hubble sends subscribers boxes of contacts that cost less than a dollar a day. According to their website, Hubble.com, they say that they want to eliminate the difficult decision for contact wearers as to whether they should “overpay or overwear.” They want to make contacts as affordable and accessible as possible without compromising quality.

What is unique about the pair is that they are innovating a business that is already innovative in itself. They are allowing contact wearers to get their product off a website sent to them and at a cheap price. They are driven by the idea of cheap and accessible eye wear. Their idea is great because they are following the footsteps of businesses like Warby Parker, who send boxes of glasses to their customers so they can have the convenience of ordering glasses online, while still being able to try on their glasses before picking a pair to keep. Hubble is just the next step in putting eye wear online. An entrepreneurial trait that they demonstrate is the ability to see a problem that people have and giving them an answer they did not know they needed. Meaning, they initially wanted to give people contacts at a cheaper price, and ended up making them cheap and accessible by putting them on an online store.

Cogan and Horwitz inspire me because they took an issue and gave it a two-part solution. This helps me because it reminds me that there is not one way to solve a problem. Also, that one can never stop searching for more answers. I also admire that they could look at a business like Warby Parker and make it into solution for a different problem.

Check out their website: https://www.hubblecontacts.com/