Huda Kattan, to those of you who have not heard of her before. Has built her million-dollar beauty brand for the past few years from her blog that she had. Huda is a 37-year-old who is known as a makeup artist, beauty blogger, and entrepreneur. Huda from the end of her college career, knew that her finance degree was not her end all be all and certainly had different goals in her life. Having a life in Dubai, she started her blog known as Huda Beauty. Later on, she then brought her beauty blog to various social platforms including YouTube and Instagram. Her beauty brand started off by selling false lashes that slowly grew into an entire line of makeup products. The lashes were extremely popular throughout Dubai and then became known in the US. Kattan started her lash brand with financial help from her sister. “I told my sister when I borrowed the $6,000 that if I don’t sell the lashes, I will use all of them and pay you for them eventually.” Her entrepreneurial spirit had led her to take this big risk involving lots of money to follow a dream of hers and enter into the beauty industry.
Throughout the past five years, Kattan has expanded her brand with the help of her amazing team as she says. Aside from being a successful influencer, Kattan wants people to know this, “I’ve been put in multiple boxes as blogging and as an influencer and not really perceived as a businesswoman, and that’s something that I’ve really had to grow into,” she says. “I didn’t necessarily plan initially to be the CEO of the company. This transition of being a woman and a breadwinner–it took some time for my dad to get used to that. It took some time for my husband. I was like, gosh, I’ve worked so hard to be here, and then all of a sudden I don’t know if I feel comfortable being here.” Huda demonstrates several entrepreneurial traits of risk-taking, determination, and a constant drive to always improve or find ways to improve her products. I find her story inspiring since I too have a passion for beauty and I find it amazing how some people are able to turn their dreams into reality and construct a brand from scratch and take pride in it and themselves.
The way Huda was honest about her fears about starting the company is kind of inspiring. Because even through those fears, she took that risk. It was really interesting reading about how she wasn’t even trying to be the CEO and how it was really unexpected for her. Even through this, Huda has been able to grow her company and sell her products while also being a homemaker.