When Grove City College student Adrienne Scrima began discovering four-leaf clovers frequently, she didn’t think much of it. But this summer Adrienne thought she would turn these chance happenings into a small business. She sells the dried clovers on Etsy for seventy-five cents each, and she makes magnets for three dollars. The magnets consist of a four-leaf clover glued onto the inside of a metal bottle cap with a magnet on the back. Adrienne is able to advertise the magnets as being made with recycled bottle caps.

The benefit of operating her business, named I Picked this Four You, out of Etsy is that she can reach people from all over the world. Adrienne has shipped orders to many different states because people find her by searching on Etsy when they are looking for clovers for a specific project. Most purchases are for gifts, though recently Adrienne received an order that was intended to play a part in a real-estate marketing campaign.

One thing that might become an issue with Adrienne’s business model is that it has limited sustainability. She can only sell as many clovers as she and her friends can find. Because of this, she has not engaged in large-scale marketing. Since it is cold and snowy in Grove City for a large part of the year, this might be a seasonal business.

Adrienne was on my freshman hall last year, and I am impressed by the way that she thought to turn an occurrence such as finding four-leaf clovers into a business.

You can find Adrienne’s Etsy store here: I Picked this Four You.