For Morgan Newman, Jeff Avallon, and John Goshen, there was a problem in the world of business and corporations. There was no way for coworkers to work together and come up with creations through drawings and visuals. Many groups have dry erase boards, but not all offices have them. They fixed this problem in 2008 with IdeaPaint. IdeaPaint is a company that takes transforms regular office walls into interactive surfaces. They created a premium dry erase paint that converts any smooth surface into an erasable surface. This paint leads workers to greater collaboration and therefore, higher productivity. For many organizations, like PayPal, the workers would have many innovative ideas to share with each other, but no easy way to share. Then they were exposed to IdeaPaint which transformed the way they developed their products. Each individual worker has a testimony of how IdeaPaint has changed their work experience. Being able to visualize an idea is crucial to understanding and guiding a plan. IdeaPaint is one of the elements that allow the process of PayPal to continue.

Each kit of IdeaPaint comes with a THIS can to mix into THAT can, recommended roller, stir stick, can opener, HELP guide, and a Wet Paint sign. There have been over 150,000 installations of IdeaPaint in over 45 countries, with 100-250 employees and with a revenue between $25 million and $50 million. This innovation has spread all over world and is continuing to thrive today. It is evident that Newman, Avallon, and Goshen all saw a problem and strived to fix it. However, corporations are not the only appropriate audiences for IdeaPaint. Schools that may not have the funds to buy all of their classrooms dry erase boards could simply buy IdeaPaint and have the same results. The opportunities for the three young men are endless.

Check out their website: http://www.ideapaint.com/lp/ngmkra/