Calloway Cook is a young entrepreneur who took advantage of an open market where demand was not being fulfilled. Cook when taking his own dietary supplements found that not many supplements were sufficiently tested products that were shown to be safe. Knowing this, Cook jumped headfirst into this market and created Illuminate Labs, knowing that these more highly tested and safe products could be sold for higher prices generating more revenue.
Sometimes entrepreneurship is not something super huge, but simply finding a gap where no one is currently doing a better job than anyone else or as good of a job as they could be. And I’d argue that this is mostly what encompasses entrepreneurship. Most innovations and ideas are not some earth shattering thing, but are a practical idea that makes someone’s life more convenient and easier. They are something that fulfills a need and pain and does it in a different way than anyone in the past or offers some additional value different from anything offer before.
You make a great point in this article. It is super important to remember that innovation doens’t necessarily mean an earth shattering idea. But so much good comes from creative and necessary adaptations!