Calloway Cook the founder of Illuminate Labs, created this company to give customers easy access to herbal dietary supplements that are guaranteed clean. Cook has always been interested in a healthier way of living. He became knowledgeable on what is good and bad for the human body regarding particular products and the ingredients within. In 2019, he had a huge investment in his company, he saw the major gap in the supplement market and took advantage of it! The only issue with this was that customers were willing to pay a high price for clean and safety-tested products, but no manufacturers were willing to do so.
His inspiration for his business stemmed from his frustration. For the longest time, he spent searching for tested and safe dietary supplements and was left empty-handed. After many attempts to get ahold of the companies of these products to prove clean testing they all refused. After creating his business, he was able to supply clean products to not only himself but so many others. He found a third-party non-profit partner laboratory to complete the testing. Cook is a firm believer in helping people know what they are taking and why it is important for their bodies, he wants you to be healthy! https://illuminatelabs.org/collections/all
This is a great example of why persistence is so important in Entrepreneurship. Stan Lee had a quote about not letting other people telling you something is stupid influence whether you try it or not, and this is a perfect example of that in action. The more entrepreneurs we have that are like this, the more ideas we can get to flow and the more good we can bring about.