Impossible foods was founded in 2011. Impossible foods is a company who makes vegan meat. They make vegan beef, pork, and chicken. The mission of impossible foods is “The team behind Impossible Foods is made up of scientists and social media experts, industry veterans and interns, micro and macro thinkers, steadfast vegans and meat-loving omnivores. Despite many differences, we share common ground: kindness, curiosity, and a deep motivation to save the best known planet in our universe.”
Impossible foods made over $1 billion in profit in 2021. This company creates meets by using plants. They believe that using plants saves animals.
According to impossible foods this is the science behind the meatless meat. “Heme is what makes meat taste like meat. It’s an essential molecule found in every living plant and animal — most abundantly in animals — and something we’ve been eating and craving since the dawn of humanity. Here at Impossible Foods, our plant-based heme is made via fermentation of genetically engineered yeast, and safety-verified by America’s top food-safety experts and peer-reviewed academic journals. Watch more below.”
Unfortunately I do not agree vegan meat.
https://impossiblefoods.com/products?utm_term=impossible%20foods&utm_campaign=DTC_Brand_Impossible+Burger_Exact&utm_source=adwords&utm_medium=ppc&hsa_acc=2479765405&hsa_cam=12533286701&hsa_grp=118520323359&hsa_ad=548013987767&hsa_src=g&hsa_tgt=aud-817090123606:kwd-347614969335&hsa_kw=impossible%20foods&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQiAkMGcBhCSARIsAIW6d0CINFm4xQX9I5dm9FmbFIiQfXhykGelzsKPPBGLjsrkgDM_z_i5eKgaAizDEALw_wcB
Interesting article. The science behind vegan meat alternatives is fascinating. The culinary entrepreneurial field is often overlooked by the public, so it’s cool to find articles about it here.
I think the name of the company says it all, if you can do the impossible where people long for something you have a winning business. The harder it is to make, the better it will be if you can pull it off!