Chelsee-Marie Pettit grew up in Canada and never really got to connect with her Anishinaabe roots. She never saw her Indigenous syllabics outside of museums and history books. One day, she thought she saw an Indigenous Syllabic on someone’s shirt, she was mistaken, but it sparked a whole new movement. Chelsee decided to create aaniin, a streetwear brand featuring syllabics, now a fashion boutique selling from over 20 other indigenous clothing lines. She has taken this opportunity to  reclaim her language and use her business as an opportunity to set a stage for other Indigenous designers. “I feel a lot more of an obligation to ensure what fashion is,” she says of her endeavour. “And to me, fashion is sustainability, handmade, very creative, and stirs emotion.” Chelsee explains that starting up was not that easy, but she was able to document her story on TikTok and Instagram which helped with a lot of growth in popularity of her business. “My goal has been to make connections with Indigenous communities and fill a gap she and too many other urban Indigenous Peoples have faced for too long.” Indigenous people dont really have that connection to a clothing brand or a coffee shop, what Chelsee is doing creates the opportunity for Indigenous people to gain that notoriety and embrace their heritage and culture. A lot of times peoples in Chelsee’s situation don’t have much to connect to their culture with, especially if they arent directly living in and with their Indigenous people. Chelsee found a market that is new and unique. She found a need and a personal connection which gave her a passion to drive her business. “At the end of the day, I am trying to make a corporation, and I’m also trying to show society that you can Indigenize the corporate world.”