Elizabeth Rees grew up rarely visiting her dad, Mike, at the 91-year-old family run business, Kubin-Nicholson. At 26, she had studied journalism in college and was getting a degree in global communications at the American University of Paris but, didn’t really know what she was going to do for work. Elizabeth had never thought about working at Kubin-Nicholson until one day her dad asked her about it over lunch. Elizabeth accepted the job and moved to New York City in 2010 to sell billboards, bus wraps, and point-of-sale displays. Things started out very challenging but she persevered. In 2013, she decided to experiment and try making a new product. Elizabeth used the company’s high-tech digital printer and made modular wallpaper for the office of her friend’s startup company. In a blink of an eye, she started receiving emails asking where people could buy the trendy easily removable wallpaper. With this discovery, Chasing Paper was born. Chasing Paper makes 2’x4’ sheets of removable wallpaper. Elizabeth pitched the idea to her father. At first, he was a little bit hesitant. She explained that they already owned all of the equipment and there would be no new investment necessary. He decided to support her and give it a shot. She started licensing designs from designers and artists and then put the designs on a poly-fiber fabric. Chasing Paper sells the wallpaper for $40 a sheet and was making a huge profit margin on each piece they sold. Now, four years later Chasing Paper is looking to make $1 million in sales and Elizabeth is the only full-time employee. With how fast the company is growing, Elizabeth convinced her dad to invest in two more high-end printers so Chasing Paper can print wallpaper within 36 hours of receiving an order. Even though Chasing Paper only makes a small portion of the total revenue for Kubin-Nicholson, Elizabeth’s dad knows that this innovative wallpaper is the direction that the company needs to move towards.