Usually a great idea starts small. When you think of  the word “small” one of the things that comes to mind is childhood. Millennial Entrepreneur Tyler Haney reminds us all of our mother’s words to use “inside voices” in her clever, hip, and trendy line Outdoor Voices. Her clever company is based off the idea that fitness should be freed from the competitive world and thus make exercise a lifestyle. With that key idea in mind she has come up with a spunky and trendy line of great athleisure and athletic wear. All of her designs are simplistic and sleep thus giving the consumer the freedom to mix and match from any of her selections. What’s so incredible about Haney and her business though is how she brought Outdoor Voices into the highly competitive market of athletic wear. She started the idea at the Parsons School of Design, continued on to the Silicon Valley, and after pitching some 70 times landed a $7 million deal to start the business. However, it wasn’t the money that made Outdoor Voices successful, it was Haney’s ambition and smart marketing tactics that truly made her sight stand out. She implemented the idea of using celebrity fans and icons such as Lenah Dunham and Gwyneth Paltrow to help expand the knowledge and desire of her specific brand. Haney’s business is now a big and booming enterprise with a future as bright as the sun.