Isiah Markin is a 25 year old entrepreneur and Youtuber. He started his Youtube career back in 2019, and saw explosive results and now is sitting at close to 4 million subscribers. His content was a massive hit, with his highest viewing video surpassing over sixteen million views. But what is it that allowed Isiah to see such massive and stable growth so quickly? Most youtubers take nearly decades to achieve an audience as large and passionate as his, so what did he do differently? 

Isiah approached the platform with next to no expectations, but soon found that his take on unique niche content, looking at and regarding the supernatural and true crime, found an audience quickly. From out of pocket one liners and an entertaining presentation of the t stories, his audience grew quickly. However, of everything that brought him the fame that he has achieved in such a short amount of time, his quippy one liners allowed him to see massive success and growth from people clipping and sharing the lines across the internet. One of his most famous lines was “If I look up into the night sky and see a McDonalds ad, I’m becoming a terrorist.” Comments like these as well as entertaining stories that he genuinely has a passion for saw some massive growth and welcoming form his audience. 

However it wasn’t all luck. Isiah at heart is an entrepreneur and As mentioned, his one liners and out of context sayings propelled him to the top of the leaderboards at an unprecedented speed. However this was by design. Exposure and the first 5 second interactions with a person can sway them to click on your content or learn more about you, and when there are clips and compilations of all the absurd and out of context things that bring a genuine laugh to the audience, the recipe was foolproof. 5 years later, Isiah is now working with many different companies managing his own personal brand and merch, as well as working with GSC Game World film studio on their most recent production S.T.A.L.K.E.R: Shadow of the Zone. It will be very interesting seeing where this young entrepreneur goes in the next couple of years!