In 2012, sisters Caroline and Isabel Bercaw were a couple of young teenagers who loved using bath bombs, so they decided to start creating their own for fun. But — theirs were unique. Some of their “bombs” would have a fragrance or would be fizzy, but what was most striking for customers was that each would have a small treasure—like a ring, or a fortune—in the middle when the outside had dissolved. After selling out their products at a local art fair and getting a call from local and major retailers, Caroline and Isabel realized they could turn this into something real.

As of 2018, Da Bomb is a $20 million-plus company employing 200 people with features on Forbes 30 Under 30 2019 as well as the Wall Street Journal Business. With their parents as CEO/CFO, co-founders Caroline and Isabel are now young college students with their products — that were once just a hobby — in thousands of stores worldwide and online. Their bombs are made from a selective few, clean ingredients in order to keep things “as natural as possible” (Da Bomb). Additionally, for a long time, they made each bomb by hand in their basement, but due to their immense growth, they have had to outsource; however, all of their products are made in the USA.

What made their bath bombs so great? For most people, it was the treasure inside. It was a personal gift, and that made an impact on the consumer. Also, clever names such as “F-Bomb,” as well as fun fragrances caught the attention of consumers looking for something unique. Caroline and Isabel are now the authors of two books, both of which contain recipes and other DIY-type activities to make and do with bath bombs, face scrubs, and more.

Overall true innovators in their field, Caroline and Isabel Bercaw created a highly-successful, family-run business founded on simplicity, uniqueness, and fun — and it is the bomb.