Co-founded in 2010, Pinterest is a relatively new company that revolutionized the discovery aspect of social media. With 176 million registered users, it’s clear that millennial founders Ben Silbermann, Evan Sharp, and Paul Sciarra (aka Cold Brew Labs) had a stellar idea in the concept of Pinterest.
Pinterest is a visually-driven website that allows users to collect and sort ideas, articles, pictures, and other inspirations. Every “pin” is a photo, and if you like what you see, you can double click to see the pin’s origin or click the repin button to save it to one of your boards. It’s like a virtual scrapbook or file folder- but beautifully designed and much simpler. Additionally, users can add their own content to the site to share their own ideas and work.
This wildly successful site was the phoenix that rose out of the founder’s previous app failure, Tote. Part of the reason Tote failed was people hadn’t really begun shopping through apps yet; the main way people used the app was to send product images to themselves. They were image collecting. The recognition of this behavioral trend was the key for Cold Brew Labs’ next innovation. They took this new insight and transferred it over to the web to avoid one of the big potholes Tote had, and voila, Pinterest was born. Its monstrous success is a testament to what can happen when failure is looked at as a learning experience rather than defeat.
Although some have call Pinterest’s CEO somewhat “socially awkward,” it’s clear that his creation is a work of social genius.
[Read more about Pinterest’s origins on Business Insider!]
Pinterest was sort of misunderstood to many at first, but the strides they made to grow their consumer base have really helped them to grow their impressive social stance. I love that you noted how while the CEO is slightly “awkward” he still has gifts elsewhere to contribute to society and bringing people together!
Going off of what you said about this entrepreneur being “socially awkward”– I think people expect the entrepreneurs who make it big as millionaires to be these incredibly suave and put-together people. In reality, they’re sometimes just the opposite. One of my older friends, Jim, was acquainted with the entrepreneur behind Starbucks before he made it big. Jim laughs about it and claims he would have never guessed that the billion-dollar coffee industry would have sprouted up from a guy who seemed to be nothing more than a bum- a couch potato.
Anyways, awesome to see the evolution of Pinterest! Thanks for sharing, Liney!