In the world of soap, there really is not much variety, especially for men. 3 in 1 and 5 in 1 shampoos, all with the same three scents, men can find it hard at times to find a soap that works and smells good. That’s what Jack Haldrup thought when he created Dr. Squatch, a soap brand designed for men. He created the company to make organic bar soaps that smelt and felt good on the skin, and that did not smell like the soap men had been using their whole lives. With scents like pine tar, grapefruit IPA, goat’s milk and many others, Haldrup had created a brand that challenged the status quo of mens hygiene and sent it into oblivion. I have used Dr. Squatch products and am a fan of how the soap smells and feels, as they have bars that have differing levels of exfoliation for different types of skin. Haldrup saw this problem of soap and that no one was doing anything about it, and seized the opportunity and has never looked back. They have gone fully into catering to men, especially in how they brand and advertise their products, with most commercials being in the woods, with a man with a beard and long hair talking aggressively about soap. So while at times the company may seem like a joke, their products show that they obviously do care a lot about soap and serving the needs as it pertains to men’s hygiene.
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Jack Haldrup found a dormant industry with not much variety and created a product that would help and satisfy men. I myself have purchased his product and can say from experience that it is an amazing product, and he did an amazing thing focuses on the men’s side of hygiene, an industry that doesn’t get too many products. Their branding and advertising pull men in by using humor and real-life experiences that most men will go through throughout their lives.
I love the brand Dr. Squatch, so it is cool to hear this level of background. The innovation of their products certainly filled a gap in the marketplace. They offer a wide variety of very thought-out scents, and a high-quality soap bar made with natural ingredients. This is a contrast to the vast majority of products that exist for men, and certainly use so many fewer chemicals that could be seen as harmful. Their founder found a way to provide option and quality where so many men felt they had none.
This is a great texbook example of a start up. Jack found a problem in our society that almost all men can relate to even myself. Then he found a simple solution to that issue. Dr. Squatch not only solved a problem but also knows how to market and reach people. Great job!
It is important to remember that problems that you are seeing are very likely occurring to other people too. Small changes in the products that people use every day can actually make a big change and have a very successful outcome. Seeing these problems is what makes someone a great and successful entrepreneur.
Jack Haldrup identified a need and a want and provided a product to a known group of consumers. His product took off not because it was first, but because it was better (2nd law of marketing) This entrepreneur is an inspiration because not only did he establish his product but all his customers smell better for it.
Dr. Squatch is a company with a solution to a very real problem. Not only do so many soaps for men have the same sents but they are full of chemicals. In the past year or so I switch to Dr. Squatch and I have never used anything else since.