Bang Energy has been one of the most successful, revolutionary energy drink companies in the last five years. With this generation of caffeine addicted teenagers, they have capitalized on the demand for energy drinks and made it in almost every mainstream convenience store and gas station. In 2020, Bang was reported as the third highest selling energy drink in America, only behind the giant corporations Monster and RedBull. At the center of this operation is none other than Jack Owoc, the CEO, CSO, and founder of Bang energy.
Owoc has done several things that have made Bang Energy unique. First of all, Bang is packed with caffeine that delivers a boost of energy to their customers to help them power through workouts, their workday, or whatever may be in their way. Furthermore, Bang has deliver dozens of new unique flavors such as birthday cake, candy apple crisp, rainbow unicorn, frose rose, and more. Not only that, but all these flavors are zero calories, compared to high calorie energy drinks such as Monster. Finally, Jack Owoc has taken to social media to really drive his brand. He makes posts almost everyday giving workout tips, fashion ideas, promotional videos, etc. Oftentimes these videos include fitness influencers, models, and celebrities that help deliver an attractive brand image. By doing this, Owoc has helped create a theme that attracts young people to Bang as well as getting it in the hands of many social media influencers. Monster energy has reportedly bought out/is in the process of buying out Bang Energy for $362 million, which will leave Jack Owoc as a very rich man for his creation. Check out their former website at Bang Energy
I think it’s interesting how Owoc differentiates from other energy drink brands by creating such unique flavors. Typically, the energy drinks that I see have pretty basic flavors, so unique flavors like “birthday cake” are a great way to innovate the product.
This was a very interesting article to read. I didn’t know Monster was buying them out. That was news to me. Also liked the fact you included what makes them unique like with all the innovative flavors they offer.
I find in interesting that Bang could market a traditionally unhealthy product as something that’s good for you. I feel that it defiantly gives the company a positive edge against competing energy drink companies.
I thought it was interesting how Owoc is showing through social media that it is different from other energy drinks. I didn’t know that Monster was acquiring Bang. It will be interesting to see what happens.
Nice article, I didn’t know too much about Bang and it’s founding other than that it seemed to come out of nowhere and become very popular. Such large growth in such a short amount of time really shows how much of an advertising and marketing genius Owoc is. If a few years ago you told corporate offices of Monster and Redbull that they would have a new and rapidly growing competitor, they probably would have laughed.
This is a very interesting article! It was cool to learn about how Jack Owoc was able to succeed in the energy drink market, which is quite competitive, due to his methods and creative thinking. Owoc’s decision to focus a lot of marketing on social media was a very good idea and a strategy that I think will work well for many current and future entrepreneurs.