Jack Parsons started a company called the Big Youth Group, a UK based brand that works to help young people become better through developing skills and learning how to create a personal brand. For a young person in the marketplace today, creating a personal brand, as well as differentiating oneself is vitally important in finding a job, and these are skills that are oftentimes not taught, or they aren’t taught well. Jack saw this gap an decided to fill it himself. His desire to fill this need and to help those who may not be able to help themselves comes from Jack’s own personal experience. He grew up with alcoholism in his home, no college degree, and very little prospects in the current job market, there weren’t any good options for Jack until he was offered a 3 month unpaid internship. Through this, he became frustrated having to place people who weren’t fully qualified for the roles they were placed in inside schools. Rather than wallowing in this dissatisfaction, he chose to create a solution, YourFeed, a platform to find out of work millennials and recruit them for jobs, unfortunately that endeavor wasn’t destined to last very long. After his setback, Jack parsons chose to pivot and launch back into the marketplace with the Big Youth Group. He hopes to be able to develop several similar or spin-off platforms that build off of the mission of Big Youth Group. One of the ways he wants to do this is a virtual youth currency, which allows members to buy things like coffee. In the end Jack wants to help change the attitude of large businesses and how they find new employees as well as to be able to inspire and train youth to be better applicants and to know how to carry themselves in the workplace. Its truly inspiring to see someone take a painful and difficult circumstance from their own life and use it to help improve the lives and wellbeing of those that may be in a similar situation.