Twin brothers Jack and Finn Harries have had a relatively distinct presence on Youtubefor several years now. With over 4 million subscribers on their channel titled JacksGap since 2011, it is no wonder that have some level of influence on the Youtube community. However, their normal content is not what I want to talk about. It’s a branch of their channel that they recently formed that has caught my attention. Shed Sessions is a strand of content where they showcase musicians playing acoustic music in their neighbor’s shed. Both loving quality music, Jack and Finn, are striving to expose start-up and small town musicians to a wider audience to benefit both the artists and listeners by giving them new content to listen to. While announcing the new project on their blog, Jack said,
“Music is something that I have always felt passionate about, in particular acoustic music. So it only felt natural to me to share it on our channel… There is something really exciting about being able to share music in such a raw and intimate setting. It is important to us to record Shed Sessions in one shot, with one angle. We want to capture the song in its rawest form.”
JacksGap has featured artists such as JP Cooper, Jeremy Loops, and We Were Evergreen. I myself have enjoyed listening to new artists and experiencing their music in such a natural setting. Jack and Finn recognized that no one with a significant Youtube following was promoting growing, talented musicians and so they took initiative. JacksGap has experienced significant success with Shed Sessions with views per video averaging around 1 million. The JacksGap channel continues to grow and explore new possibilities and it will be exciting to see which new avenues they will take over the next few years.
This is a great idea to publicize hard working musicians. Especially with the music industry, it is very hard to get anywhere without knowing someone or getting a very lucky break. JacksGap is great to expose musicians and expose followers to different music and experiences they never would have had before.
This is such a cool idea! I love how they are focused on capturing the most raw version of musicians work. The fact that they took their social media presence and used it to put others in the spotlight is great. Great find!!!
This is such a great idea. It is so cool because this start-up could result in the starting of careers of musicians that take part in Shed Sessions! The fact that they already have a popular youtube channel will also help them be super successful with this!
YouTube is such an up and coming platform for young entrepreneurs which is why I think opportunities like these are ones that if people take advantage of them, they can go places. I mean who would ever think that a YouTube channel and a shed would lead to such a distinct job and career. It’s proof of just how far creativity can take an individual.