During his years of playing basketball in high school Yakkem apparel founder and CEO, Jacob McQuarrie, found himself wearing such brands as “Nike” and “Adidas”. One day it occurred to him that the athletic wear market was lacking a company that stood for more than just hard work and determination. In addition, there were no companies in the market that also prioritized values such as faith, family, country, and morality. So, with no money in his bank account McQuarrie instead founded his company on “hard work, grit, and determination”. Truly starting from ground zero, the South Jersey based company has grown into a very profitable business, that has been endorsed by several big-name Christian and conservative athletes, speakers, and influencers. Yakkem has amassed over 40k followers on Instagram alone since its launch in April of 2020 and is continually growing.
People wear this brand because it stands for positivity, faith, family, and country–all things bigger than oneself. Yakkem also seeks to price their products reasonably while at the same time providing the most trendy and stylish clothing. Thus, Yakkem competes with big brands such as Lululemon and Gymshark. “We believe that this company can be the next big brand for people who want to rock a clothing line that stands for American Values and integrity” states their website. The Company is wanting to one day be 100% made in America. Although this is seemingly an ambitious goal for such a young company, they have already launched several products made exclusively in the USA with much success.
As a customer of Yakkem apparel, I appreciate the quality and attractive pricing of the product. More important than this, there is a peace of mind that comes with knowing that my money is going toward a brand that upholds the same morals and values that I find important.