Many of us have heard of Jaden Smith. Son to Will and Jada, he is best known for his roles in moves like The Pursuit of Happiness and The Karate Kid but many do not know that at a young age he became an entrepreneur. At the young age of 12 years old Jaden Smith came up with the idea for the company Just Water. As of September 2019,  less than four years of the company being founded, it was valued at $100 million.

The idea for this multi million dollar company came to Jaden when he was just ten years old when he was out surfing and saw floating plastic water bottles bobbing up and down in the water. He later learned about the great garbage patch in the ocean and wanted to make a change. With the help of his parents Will and Jada they helped get their sons company off the ground. The brand is known for a couple of key features with their products. They are sure to source their water responsibly while also keeping the price down for the consumer. The packaging of the water bottles is 100% recyclable materials. The paper carton is made of  responsibly sourced trees and a plastic mouth piece made of a “plastic” that is derived from sugar cane.

The company focusses on cutting down on their footprint on the earth not only do they focus on their products being made with responsible materials but even how the products are made. By creating the cartons on a flat roll they are able to ship as a 13 truck loads of plastic bottles in one truck, cutting down on emissions. Principles such as these is what makes the company so popular during this time where people are more conscience of the impact we have on the earth.

It is amazing to see that at such a young age Jaden was able to come up with the idea and the drive to create a product that would benefit the world and us who inhabit it. In less than four years he was able to hit $100 million dollars, I think it will be exciting to see where he and the company are another 5 years from now.

Check out their website! @justwater.com