Jaffry Mallari is the creator of the clothing brand Resurgence, where he creates fashion based upon his graphic designs. He started from the bottom, and rose his way up to success by scraping by with every cent he could use to make even basic designs to sell. His efforts paid off generously, and he has many consumers that love his designs.
In high school, Jaffry realized that he wanted to take his love for designing graphics to the next level, and make it his career. He started out with only $400, but was still determined to create a thriving business that he would pour everything he had into. He views clothes as a “canvas” where he can use his artistic abilities to create a design that others would enjoy. He took two unrelated ideas: fashion and art, and combined them to create Resurgence.
He struggled greatly with finding funding to create his designs, and since they were so limited in the beginning, his designs were basic and lacked originality. Another challenge he faced was discovering an audience that would be interested in his designs, but he used his love for the platform Discord to reach out to others. Now, he has a vast audience just from his Discord use.
Jaffry Mallari is an excellent example of a successful young entrepreneur, because he created a successful, and innovative brand out of close to nothing. His efforts inspire others to realize that ideas are achievable no matter the limitations, and to follow their passions.
His idea was so ingenious! However, originality is so difficult to find in a society so oversaturated with ideas. It’s so easy to be inspired by others, that it leaves one lacking slightly with their own ideas. I find it interesting that he used the app of Discord to create an audience for his idea. Normally influencers try to use Instagram or Tiktok. I think his use of Discord in this way makes him stand out a bit more.
I love Jaffry’s idea and how you said he views his clothing as a “canvas”. I find it very inspiring that he was able to find a way to do what he was passionate about in a different way than usually seen. I think it is great how you pointed out all the times he struggled. It shows the true process of innovation and his strength to persevere.
Artists bring beauty to the world, but the struggle for most artists is making a profit off of the work that they do. Mallari’s idea of combining his artistic abilities in graphic design with another artistic form of fashion is a creative but marketable way to promote his work. But even then, Mallari added a communication platform to his innovative idea to expand his base, and all of these mashups combined benefited the business. I have a great appreciation for Mallari’s determination to take his passions and make them into a business, despite the difficulties that lay ahead of him.