Jasmine Crowe is a female entrepreneur who uses her innovation and knowledge to make a huge impact on the food supply chain and hunger in America. In 2017, Jasmine founded Goodr, a food logistics company that takes excess food from large conference centers, airports, and companies, and redistributes it to people who struggle with poverty-related hunger. According to Feeding America, 37 million people in America struggle with hunger (https://www.feedingamerica.org/hunger-in-america/facts) and Jasmine Crowe believes that this number can be significantly lowered by distributing food correctly, instead of producing more.
How does Goodr deliver value?
Goodr has a “triple-win” solution that delivers value to customers, the planet, and those struggling with poverty-related hunger. By donating excess food to food banks and other donation centers, companies can increase their bottom line through charitable tax donations. Additionally, companies are no longer sending the excess food to landfills and creating more greenhouse gases, which improves sustainability in the company and benefits the environment. Finally, Goodr delivers value to communities in need by delivering the surplus food to those who are struggling. Goodr does not deliver the food to communities and leave, instead, they take a hands-on approach to ending hunger. The company produces pop-up grocery stores in low-income communities that allow community members to shop a variety of fresh foods for free. Many of these pop-up grocery stores are sponsored by local companies and corporations, enabling and encouraging these companies to give back and care about the community they are in. In addition to these pop-up grocery stores, Goodr provides demonstrations on how to cook healthy meals.
Goodr has donated over 2 millions pounds of food from companies such as Netflix, Hartsfield- Jackson International Airport, NFL, and many more.
Inspiration
This is not Jasmine’s first innovative approach to giving. She is also the founder of BCG (blackcelebritygiving.com), a non-profit philanthropic company that partners with black celebrities all over the world to use their influence and resources for good. Jasmine is an inspiration to innovators worldwide who seek to make the world a better place through entrepreneurship and service.
To learn more about Goodr and their mission, visit goodr.co
I like this idea because I often think of all the excess food that goes to waste at large events. I’m honestly surprised it took this long for someone to think of it. I love how she incentivized the companies to participate with tax breaks. This is a great example of how someone’s great idea can benefit so many other people.
Excess food is a huge issue in the culture of America. The portion size of the average american person is huge and therefore some stores and establishments over buy. This is an ingenious idea to help those and create a good thing out of a problem in america