Dr. Jason Wersland is a Los Angeles- based chiropractor and founder of the brand Therabody (formerly Theragun). Dr. Jason was in a bad motorcycle accident in 2007 and that was where the birth of his idea took place. He needed something to help with his pain and a percussion gun would be able to ease the pain. His idea for the theragun was based on the needs and necessity for a product to help people with their injuries. It took almost 10 years to perfect the design and function of the theragun and upon its release in 2016, the theragun was an instant success. Since then, three different generations of the percussion gun and vast amounts of partnerships have been a part of the brand. In 2020, Wersland collected data and did research and ultimately decided to rebrand to Therabody. With the rebrand, the company sold more kinds of muscle treatments for athletes and regular folk alike. Dr. Jason uses his entrepreneurship skills to figure out what people need and how to answer their needs. And with his own personal experience with injury, and being a chiropractor, helped him create a multi-million dollar company that is able to help all kinds of people with muscle injuries and recovery.
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It is very interesting how he came up with his idea using his own personal experience. He has used this experience to help all kinds of people who are dealing with muscle pain. He also showed perseverance by not giving up on his product even though it took nearly 10 years to complete.
Thank you very much for sharing. I am a customer of Therabody and have absolutely loved using its products. As an athlete who is sore very often, my Theragun has been an excellent tool to help me warm up before a workout or recovery after a workout. I loved reading the story of Dr. Jason and his creation of Therabody because it was something new that took a problem in his and many others’ lives and made it into a product.
I think his invention was so cool because of how it came from a personal experience. I think passion is crucial in finding good ideas and it really makes you want to continue the venture. It’s not easy in business, especially a startup, to press forward. I think Jason did this and came up with something very successful. I’ve used massage guns many times in my personal life, and they are great. Another thing to note is the time it took. He really went into detail coming up with a successful product and I’m sure it wouldn’t have taken off as much as it did if he didn’t take that time.
Way to take such a painful experience in his life and turn it into a successful business that can help others in the same situation. I have seen these products a lot in the fitness/ PT markets and its amazing to see how that all came about.
It is great to see that someone is using an unfortunate experience like he had to develop a business idea and be incredibly successful with it! I have seen these devices all over the place and know that they are extremely popular. I hope he continues to innovate in this space and develop more amazing products that can change people’s lives and invoke such innovation as he has already.
It’s very inspiring to see Dr. Jason take his accident and come up with a product that himself and millions of others need to use. As an athlete, I’ve used the TheraGun numerous times, and it is definitely something that has helped prevent injuries and also treat certain things such as cramps and knots in muscles. If it wasn’t for this product, I do not know how I would have dealt with many sports-related bodily problems.
With the knowledge of a chiropractor and the personal experience of someone who faces the same problems, Dr. Wersland was the perfect fit to successfully design and sell the theragun. He knew what the problems were and sought out ways to solve them. His decision to change the name and expand the company’s range of products was brilliant, especially since the brand was already established with a good reputation. Dr. Wersland both created a successful business and solved a problem often experienced globally.
I appreciate how he also is coming from an injured background and so he knows how to relate and make something others also can relate to. He found a need and knew what needed to be done in order to achieve it. He innovated a new unique product that was easy to use and allowed for in depth healing.