Entrepreneur Jeff Cripe, who is 29 years old, is an impressive example of a young innovative thinker. Cripe began as an employee at Birchbox where he was first introduced to the world of startups. Not long after, Cripe had an idea, and decided to take a shot at his own startup. Cripe’s idea was to piggyback off of already existing rideshare services and add a vending component. 
By adding a box full of snacks, along with a scannable QR code that allows riders to make a payment, Cripes company, known as Cargo, added an entire new way to generate profit within the ridesharing market. Already, Cargo has partnered with Uber, Grab, and Go-Jek, all leaders in the rideshare industry. Part of what makes Cripe’s idea so effective is its simplicity. Cargo didn’t require the invention of anything new. Ridesharing has existed for almost a decade, and vending machines much longer. It was simply the combination of these two concepts that was so revolutionary, and allowed for Cargo’s success. Cripe’s story offers inspiration for how simply seeing the potential for a combination of two products in a way that no one else has seen before can lead to the creation of a successful company.
Tags : Cargo, Jeff Cripe
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That is such a smart idea. There are many times that I need a snack but didn’t have a chance to grab anything. Now I can save the five minutes it would have taken me to buy a snack and just purchase the snack during the car ride.
I love how it combines two solid ideas into a business since it further incentivizes spending thus contributing to the economy. Despite this, people who rideshare can just sell their own snacks or provide them free of charge for extra stars. Plus, people can just steal snacks on their way out of cars without paying. It’s a good idea, but I don’t think it’s the most practical.
Wow what a fascinating idea! I’d be so interested to hear about its long term success and how its implemented today! I really appreciate the simplicity of Cripe’s idea. Furthermore, I enjoyed your emphasis on the fact that innovation and entrepreneurship are often simply about seeing existing products and reimaging their potential.
I could hardly imagine such a man as Cripe steering his company toward anything but decades of success! He is truly a hero figure in the world of young entrepreneurs.