Comme Si – Luxury Socks
In business as in fashion, attention to detail separates the good from the great—and if anyone understands the value of sweating the small stuff, it’s Jenni Lee. Jenni Lee is a young entrepreneur who created the company Comme Si, which makes luxury Italian-made socks that are made to feel as good as they look. Lee’s vision for her company was to make socks that would be a functional luxury piece in your wardrobe. She says, “As a woman who cares about every aspect of my wardrobe, I wanted socks to reflect what I look for in other fine accessories – designed well, made well, substantive”. I think this is a great and very innovative idea for an area where there is not much change. Lee says, “For me, this process is about reinvention; taking a common idea or concept, like wearing socks, and finding ways to infuse a fresh perspective through creativity, originality, utility, and nuance.” This shows great entrepreneurial traits and mindset. Wearing luxury socks
goes beyond letting your toes live in luxe fabrics. It is for your own personal feeling. It can also be something that you wear to signal your considered aesthetic to others. Socks may be small, but they really do contribute to an outfi
t’s composition.
I really liked your first sentence that describes this product, because attention to detail is crucial in product design! This entrepreneur did not let the fact that socks are a small piece of fashions stop her from exploring the market for a new, stylish, and comfortable sock.
I really like the way Jenni Lee showed her creative mind through her practical product. Her innovative and entrepreneurial mind came into play when she strove to improve the sock industry. Her creative mind was applied when she discovered a sock that was both comfortable and fashionable. The combination of comfort and fashion is something most people desire.
Jenni Lee was able to take something that most people consider insignificant and make it a luxury item. There was an opening for a new perspective on how socks can be made, and their value as a part of any outfit.
I never really thought about the affect socks had on an outfit. I usually just stick to the colors black and white. After reading her thought process though, I would consider purchasing her socks. Depending on the length of socks (if they show) I do think that they add to the outfit and even to your own aesthetic like Jenni Lee mentioned. It could be seen similar to the use of shoes. Since there are so many different styles, designs, and colors of that product. Which shoes do seem to add a lot of style to an outfit. So, by adding these socks to other shoes it could make it even more appealing!