Most of us have heard of The Honest Company. But did you know it was co-founded by the well-known actress, Jessica Alba? This company is centered around creating a plethora of non-toxic household and beauty products. It began primarily as a subscription service for diapers and baby wipes, but is now worth over 1 billion dollars.
The Honest Company offers the essential products every family uses, but these products are safe, affordable, chemical-free, and environmentally friendly. It’s business format is unique; however, because it provides families with subscription boxes filled with 5 of the needed household items for babies each month for the monthly cost of $35.95. This format makes them incredibly successful.
It’s convenient and practical, safe and affordable and it was all inspired by Alba’s own struggle with finding good natural products when she had a newborn baby in the house. Even the products that marketed themselves as “green” were only marginally so and this sparked an idea to fill this very common need for safer products. And so Alba, with a few other people, started The Honest Company in 2011. They started out small, poured much of their own funds into it, and worked tirelessly. Now they sell a multitude of common baby products.
In addition to their hard work, Alba has recognized how immensely her media presence as helped her business succeed. Because her name was already well-known, she had a ready fan base to advertise this company to. This, however, is not without its drawbacks. Many people thought she was simply using the company to make more money and did not recognize the company’s integrity and excellence. Nevertheless, The Honest Company has formed a name for itself and has even taken on charitable missions so that those who are less fortunate can also receive toxic-free products.
While the Honest Company primarily operates with an online storefront, they have also partnered with stores like Target in order to get their products on the shelves and make their name more commonly known. By making these new changes, The Honest Company continues to grow and improve–catering to a broader audience.
Lastly, innovation can even be seen in their office space which is not traditionally designed and is created in a way that fosters healthy lifestyles–such as a kitchen stocked with snacks and meal supplies.
Nice post! Jessica Alba is a great example of someone who is not a traditional entrepreneur, since she is an actress; however, she still find a solution to a problem.