Jessica Alba is very well known for being a successful Hollywood star, but she is also the founder of her own cosmetics business. The 37-year-old started her company in 2012 called Honest. The mission says, “We’re a wellness brand with values rooted in consciousness, community, transparency and design. And we’re on a mission to empower people to live happy, healthy lives. Every day and in every way, we hold ourselves to an Honest standard.
The Honest Company has over 120 whole ingredient products like new organic beeswax sunscreen or the clever insulation pocket hidden inside a chic $170 vegan-leather diaper bag. Alba spends over 86 hours overseeing marketing and brand development for a company. Her goal was to fill the growing demand for nontoxic cosmetic products, particularly among young new parents who are concerned with their children’s health and well being. Having kids of her own she knew of the concern to make sure that the products they are using are safe and nontoxic in all ways. This is why her idea has been so successful, parents are willing to spend money on their child’s safety.
The Honest Company first year selling products was in 2012 and they had $10 million in revenue. Industry insiders are predicting over $250 million in the upcoming years. Alba’s investment potentially will make her a fortune of $200. At such a young age Alba has created a whole new brand in the cosmetic industry and she is only starting. She said once, “If we really want to make a difference in the world and people’s health, it’s billions and billions of dollars, not just one.” Her goal is to make a difference in health and wellness and she is definitely on her way.
I had no idea Jessica Alba started Honest. I think that’s awesome. I always see commercials for honest, and they definitely were one of the first companies in natural products that I saw really start to become a house hold name. I think their mantra and value proposition are very clear and wholesome. Everything about their product reflects their message and i think that is why the company has done so well.
I think its great that she is so dedicated to creating all natural cleaning products. A lot of times cleaning products are made from border line toxic materials, and this is what we are “cleaning” our homes with. Its cool to see someone who is so dedicated to making a difference.