There are few young entrepreneurs as successful as Jimmy Donaldson, the Gen Z behind MrBeast. Jimmy began posting videos on YouTube in 2012 at the age of 13. He began his channel by making Minecraft videos, but soon expanded to different genres. As he continued to make videos, he continued to fall in love with it. As he continued to create, he sought to understand the YouTube algorithm. Soon he began to find success and has since exploded in his brands. Today, he has 18 different YouTube channels along with channels on many other content platforms. On top of those, he has a successful merchandise brand, an international fast-food resturaunt called MrBeast Burger, and a chocolate company called Feastables.
Jimmy’s main YouTube channel has now surpassed 104 million subscribers and continues to grow. What is so special about him and interesting to his business model is that he reinvests almost all income into future ventures. This has found tremendous success as all of his brands continue to grow. He has been able to sustain this growth through his incredible innovation. Jimmy may understand the YouTube algorithm better than any other content creator, and his marketing has created great success for his physical products. He has inspired countless content creators to structure their brands differently and tailor their content to target audiences. It may be obvious through his content, but Jimmy is very driven by money. He appeared on a podcast, Impaulsive, and stated that his goal is to be the first “YouTube billionaire.” His drive is making money and using it to encourage others through this philanthropy. His brands, from products to content, have seen tremendous return on investments and he continues to reinvest his earnings into his assets.
MrBeast has taught me many principles within entrepreneurship. First, he has taught me passion. It is clear in all that he does that he is incredibly passionate about the content he creates and the products he sells. Second, he has taught me creativity. Jimmy is constantly coming up with bigger and better ideas and they always deliver to his viewers. His content is undeniably creative and entertaining and that reflects in his channel statistics. Third, he has taught me to do the impossible. He does not confine himself to what may only be attainable. He goes beyond and pushes the limits of what is feasible.
Jimmy Donaldson has found incredible success through his many ventures, and is only continuing to grow. He is arguably the most successful Gen Z entrepreneur and I am excited to see what he creates next. He is a great model entrepreneur for our generation and his strategies should be learned from. How much bigger can the MrBeast empire get?
I once saw on a documentary of him that he has a true desire to help others and help them benefit from his videos, but still, he is certainly an expert at YouTube! I am so happy to see his extreme success! It’s nice how he may have gotten a small start at age 13 but then continued to grow. Have you ever heard of the mission he had to plant however many trees (I forget, was it ten million or something?) by a certain deadline. I really hope he achieved that goal… It’s nice that he cares enough to impact the world in such a positive way! It’s also good how he pushes limits too. Overall, Mr. Beast is quite a good YouTuber and entrepreneur for sure!
I forgot to mention his charities! He has started #TeamTrees and, as of now, almost $24 million has been donated. The charity says that every dollar goes to one tree planted. Additionally, he and Mark Rober have started #TeamSeas to rid of waste in the oceans and beaches. As of now, almost 33 million pounds of waste has been removed. The business model here is the same as #TeamTrees, one dollar for every pound. Not only has he found a way to make money for himself, but he is also finding ways to help others and the planet.
Wow, I never realized how involved he was. Honestly, people don’t give YouTubers like him enough credit (me being one of those people). It takes an entrepreneur to really build an empire like MrBeast did. Kudos to him!