Jodie and Danielle Snyder grew up in Jacksonville, Florida. When they were little girls they used to tinker with their dads medical tools and eventually taught themselves how to fashion small trinkets and things into Jewelry. as they got older they kept up making this jewelry and eventually opened a small retail store selling their product, which they called “Dannijo Jewels.” when it came time to pay for college they used their funds from the store, shut it down, and went their separate ways.
Years later, after they had both graduated, they met up in New York to continue perusing their Fashion dream. They started running their jewelry company again as a non-profit organization to support people in Kenya with aids treatments. To this day, Dannijo still advocates sustainable economic opportunity in underdeveloped areas of the world. Dannijo was the first company to develop fashion cases for iPhones and iPads. Still, all of their packaging is handmade in Rwanda. Nowadays, they are only sold in very high-end stores worldwide and have quite an extensive celebrity following including Natalie Portman, Beyonce, Rihanna, and Blake Lively.
This is great! It’s cool to see their career grow from a passion they had as kids using whatever tools they had available. I do believe that is called exaptation, If I studied right. I myself have had fun making home-made jewelry out of coins and copper wire, so I can relate to the satisfaction of creating a beautiful product. I hope their business succeeds! Good choice, Spencer.
It is cool to see childhood interests turn into a thriving business.