Johanna Milby is a young millennial who started a business called JLM Design and Events which mainly plans wedding events and built it from the ground up even through the Covid-19 crisis. She is driven by profit and success to provide for her family. Her business is interesting because unlike most wedding planning operations, she provides different levels of services and offers them at a lower cost compared to similar services due to less overhead from buildings and lots of full-time employees.  Instead, she has as needed part time employees who come directly to the weddings and wedding rehearsals to assist Johanna in whatever she needs to provide the best experience for her clients. She demonstrates the Entrepreneurial Mind by seeking to out-compete the competition and operate with a similar quality and outcome but for much cheaper. Johanna is also passionate about what she does. She loves planning as she has been doing that from a very young age and even planning her own birthday parties when she was still in elementary school. Johanna Milby is an inspiration to seek out what you like to do and create something better than the competition can offer and thus make the world a better place and with higher economic growth throughout her region due to her business being local.