Johnathan Kelly is the maker of squish mellows, Johnathan had gotten his inspiration while being out, and about like any entrepreneur, and found soft stuffed animals in Japan. He enjoyed how cute they were and decided he eventually wanted to make and create one of his own. Squish Mellows was then launched in 2017 and has been selling ever since. I am a huge fan of squish mellows and have obtained around twenty of them in the past year. This brand has created over 3,000 different styles and continues to sell each year. They are large in demand for children and adults! His innovative design has truly changed and shaped the way most people view stuffed animals.
Brands like this are interesting to me because of how popular they somehow become among kids. I sometimes wonder if toys like this are just a fad, and I’m curious to know how sustainable fads are for a business model. But Johnathan’s story is interesting to me, and you did a great job writing about it!